Scripts — Every Verbatim Wording on the Channel

Collected from all 37 videos. Adapt the specifics; keep the structure, because in most cases the structure is doing the psychological work.

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Pricing on your website

Bespoke / commissioned work (Zn_nEXBqO4s) > "Most of what I do is commissioned, so the price very much depends on the piece. A good starting point for [X] is [£Y]. Contact me, tell me what you've got in mind, and I'll come back to you with a more concrete quote."

Making a "bespoke" claim checkable (nIU5e4EwY3A) > "We measure your room and draw it from nothing, and the cabinets we build for you wouldn't fit in anybody else's house."

> "Our programs are bespoke, and by that we mean I'll interview four of the people in your team before I write a word, and what I write for you doesn't get delivered to anybody else."

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Handling "you're too expensive"

Reframe the comparison — service (Zn_nEXBqO4s) > "I specialize in succession planning for family farms, rather than working across everything the way more general consultancies do."

Reframe the comparison — product (Zn_nEXBqO4s) > "Compared with the mid-market makers who concentrate on volume and may appear cheaper, all of our furniture is bespoke and handmade to order."

⚠️ Note what these do not do: disparage the competitor. "You're not dissing it."

When they name a cheaper rival (jwMwe0aBGUU) > "Yes, we are more expensive, absolutely." — then attach the difference to something specific and checkable: > "We specialize in luxury companies." (Don't add they don't — "the inference is there.") > "You'll be working with me directly, rather than a junior you've never met."

⚠️ Never feign ignorance of competitor pricing — "it makes you look evasive."

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Instead of discounting

B2B / consulting (jwMwe0aBGUU) > "Your own team can do the data gathering, and that can make this stage more aligned with your budget."

Sessions / coaching / therapy (jwMwe0aBGUU) > "We could do six sessions instead of ten, and then re-evaluate after the sixth."

> The principle: they pay less because they're buying less. Never drop the price for the same scope.

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Following up after a meeting or inquiry

⚠️ Same day — not 48 hours. And ask for nothing.

Structure (LdCi_vMOf3U):

1. Open by acknowledging the human exchange — "Lovely to have seen you today"
2. One specific piece of information, framed as your thinking continuing after they left
3. A promise of future contact tied to a specific event
4. Nothing else. No questions. No "shall we book a call."

> "It crossed my mind after you left that there's a navy version of the bag you were looking at coming out in a couple of weeks. I'll send you some pictures when it arrives."

> "It dawned on me after we hung up that another cruise line is launching something similar very shortly. I'll email you when I have more detail."

Why "it crossed my mind" matters: "It tells the client you're thinking about them outside of when they were in front of you — which is what care looks like."

Why the promise matters: it pre-installs permission for the next contact. When the second message lands weeks later it isn't an initiation — it's the fulfilment of a promise, so "the autonomy was never violated."

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Telling a client they have to wait

❌ Never: "We don't have time until next month." — "a ghastly little sentence... you've framed honesty as a deficiency. It tells the client they've caught you at a bad moment — and they'll wonder whether somebody else might be having a better one."

✅ Instead (q8PUBnlMsrM): > "We take on a limited number of projects at any one time, so each one gets the proper attention. I'm going to allocate the week of the 8th for your full review. But I can certainly answer any questions by email before then, so we know exactly that we're on the same page."

Same one-month delay — "but it lands completely differently."

⚠️ Conditions: reply the same day, book a 20-minute call this week, give an actual date, and give them homework (planning history, survey, photographs, what they love and hate, a budget conversation) — "a client who spent evenings assembling a brief has already hired you in their own head."

And if the work is genuinely time-critical: say so plainly and refer them elsewhere.

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Refusing work outside your specialism

(jwMwe0aBGUU) > "I can't help you with that. I don't think we would be the best partner for you. Here's who you ought to be calling instead."

> Why it matters: "Most of the time, that's the only refusal a client will ever actually witness." It costs real money on the day — "and that's precisely why it carries weight. That's costly signaling."

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Ending a client relationship

(rLFlyOu_AzE) — on fit, never on behaviour.

> You have reviewed the relationship and concluded that you are no longer the right partner to deliver what they want.

Say it once and stop.

• ❌ Don't list what they did wrong — "that turns it into a dispute, and disputes are their comfort zone"
• ❌ Don't justify or give examples — "No is a full sentence"
• ⚠️ Expect a counter-offer. Accepting "teaches them that pressure works."

Keep the conversation short and calm. "Just like a breakup, you don't do it with dramatics."

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Apologising after your own mistake

(RukLSX4N1BM) — once, then behave differently.

> "I measured wrong, I've corrected it, it won't happen again."

If they've gone silent, one final message: > "Here's what went wrong. Here's what I've done to ensure that it doesn't reoccur. You'll see the difference."

Then stop. Let the silence hang. Over-deliver quietly for months.

> "People don't remember the apology. They remember the pattern that followed the apology."

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Content prompts — what to actually post

(tWKQ_tWDWso) — the test: "somebody who doesn't know your field has to be capable of getting it wrong."

Where to find more: the questions you answer every week, and the comment sections under other people's videos in your field.

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Phrases to delete from your marketing

The replacement test (jwMwe0aBGUU): finish "They come to me when ______" in the client's own words, describing their situation — not yours.