πPricing
4 here
Notes
π
01 β Pricing
How luxury and premium prices are set, defended, and destroyed. The densest cluster on the channel (7 videos).
Discounting and Fee Defence
How to hold a price under pressure. The most consistent rule on the channel β never discount β with the full argument and every stated alternative.
Price Acceptance and Category β The Core Theory
Same goods, opposite reactions. Everyone has already decided what afternoon tea at the Ritz is, and Β£95 for that is unremarkable.
Pricing Tactics Reference
Every named tactic across the channel, with the stated verdict for luxury. β use Β· β οΈ conditional Β· β avoid