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Index — All 37 Videos
Channel: Luxury Academy: Insights(https://www.youtube.com/@LuxuryAcademyInsights) · Sept 2025 – Aug 2026 · ~9.4 hours
07 — Debunking
Frameworks the channel argues are pseudoscience, and — more usefully — why they feel true anyway.
DiSC is nonsense. Why the four colours tell you nothing
On the four colours and four letters "that supposedly tell you something profound about your personality," after which "everyone in the office walks around saying well of course she's a high D, as tho
MBTI, DiSC and Insights Discovery. All of it is nonsense
Prompted by being asked whether he was "a qualified DiSC or MBTI practitioner" — "a bit like asking a surgeon if they were certified in crystal healing."
Why Sophisticated Pricing Never Ends in a Seven
Prompted by a comment: "Scammers always end their prices in a seven." The speaker's verdict: a genuine behavioural observation with a completely wrong conclusion.
Why MBTI makes you worse at reading people
A senior director at a corporate training session asked whether they could profile luxury clients by MBTI type and adjust the sales approach — "they'd know immediately whether they're dealing with an
Why some high prices are accepted and others aren't | The psychology of price
⚠️ Caveat: you cannot just set a price high and let the customer justify it. Price-quality inference is weakest with buyers who already know the category (a therapist selling to people who've had ther
Price Acceptance and Category — The Core Theory
Same goods, opposite reactions. Everyone has already decided what afternoon tea at the Ritz is, and £95 for that is unremarkable.
What's Nonsense, and Why It Persists
Named after P.T. Barnum — "our tendency to rate vague, general personality descriptors as highly accurate when we believe they've been tailored specifically to us."
The Colour Psychology Myth: Why Strategy Often Fails
Someone starting a luxury company is "agonising over colours" because colour psychology is everything. Should they be losing sleep over Pantone charts? ("People spend longer choosing swatches than wri