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Index β€” All 37 Videos

Channel: Luxury Academy: Insights(https://www.youtube.com/@LuxuryAcademyInsights) Β· Sept 2025 – Aug 2026 Β· ~9.4 hours

Luxury Academy
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04 β€” Client Relationships

Handling clients after the first contact: following up, recovering from mistakes, managing waits, and ending relationships.

Luxury Academy / Client Relationships

How to Grow a Luxury Brand. How to Win High Net Worth Clients Without Hype

From Andrew, who has an advisory business: "How do you grow confidently and effectively without slipping into anything showy, shouty or overly self-promotional?"

Luxury Academy / Video Summaries

The Myth of Loyalty (and Other Fairy Tales Told in Boardrooms)

Question: what's the secret to building client loyalty in luxury? Response: "there's a unicorn question if ever there was one."

Luxury Academy / Video Summaries

When to fire a client

Staff "hesitate over decisions that used to be straightforward," language gets softened "for no good reason," people seek reassurance where none was needed.

Luxury Academy / Video Summaries

What to tell a client when you can't fit them in for a month

From an architect at a boutique firm doing luxury homes who can't look at a new inquiry for a month, and fears admitting that to someone who's just spent $7 million on a house.

Luxury Academy / Video Summaries

Discounting is a confidence problem, not a pricing one

Triggered by watching business owners "talk themselves into Christmas discounting again." The framing: a price drop is "not a clever tactic β€” it's a public loss of confidence."

Luxury Academy / Video Summaries

Discounting and Fee Defence

How to hold a price under pressure. The most consistent rule on the channel β€” never discount β€” with the full argument and every stated alternative.

Luxury Academy / Pricing

Silence, Pressure, and Recovery

Four videos deal with silence β€” but silence means different things depending on who is silent. Getting this wrong is expensive in both directions.

Luxury Academy / Client Relationships

BA charged me Β£45 to choose a seat. So I booked Swiss

A first-person case study in how a small surcharge destroys a premium relationship. Business-class fare ~Β£500; seat selection wanted Β£45–55 each way. He booked Swiss instead.

Luxury Academy / Video Summaries

Why a silent client is worse than a furious one

Viewer question from Jonathan: "I've got a client who's furious with me. I apologised immediately, but now they're ignoring my calls and emails. I don't want to make things worse, but I can't just lea

Luxury Academy / Video Summaries

Why People Buy β€” Motivation, Emotion, and a Contested Trend

Stated repeatedly across the channel in different words:

Luxury Academy / Buyer Psychology

Why Your Best Clients Ignore "Limited Edition"

Opens with a friend running a successful watch brand who launched a 300-piece limited edition with the usual exclusivity language and got "a collective shrug" from his best clients β€” not hostility, in

Luxury Academy / Video Summaries